Abu Dhabi, United Arab Emirates – Etihad Airways, the
national carrier of the United Arab Emirates, has unveiled a new safety
video, filmed on location at Louvre Abu Dhabi, to give passengers across
the globe, a glimpse of what attractions the capital has to offer.
Terry Daly, Executive Director Guest Experience Brand &
Marketing, Etihad Airways said: “Our safety video needed a refresh
including the safety messaging requirements due to Covid. This new video
goes beyond its main purpose of educating guests about essential safety
information, it also reflects our brand and personality, while
leveraging the very best of our beautiful home, Abu Dhabi.”
The video is set at Louvre Abu Dhabi, with Etihad’s very own cabin
crew demonstrating safety features of the aircraft and other Etihad
employees acting as guests.
Emirati voice-over artists were used to voice the video in English
and Arabic. To further ensure a consistent guest experience, the
accompanying music is part of Etihad’s new signature sound collection
which is used across the airline for a variety of touch points. The
sonic branding is inspired by Abu Dhabi and is an eclectic mix of
Emirati and international instrumentation and arrangements, played by
musicians from the UAE and around the world.
Etihad’s new safety video will be progressively rolled out starting with the airline’s Boeing 787 Dreamliners in April 2021.
To protect health and safety, the new video was filmed following
strict Covid safety protocols, including all cast and crew having to
present a negative PCR test.